OUR STORY

LWR was founded in Lagos, Nigeria’s vibrant economic hub, born from a deep appreciation for fine watches and the art of preserving their legacy. More than timekeepers, watches are statements of identity, craftsmanship, and heritage pieces meant to be protected, displayed, and passed down.

OUR CORE VALUES

We specialize in premium watch storage solutions, meticulously crafted for collectors and enthusiasts who value both aesthetics and functionality. From our signature Luxury Watch Rolls to elegantly designed watch stands, valet trays, and winders, every product is designed to protect, organize, and showcase your timepieces with precision and style. Whether at home or on the go, LWR ensures your watches remain safe, scratch-free, and always ready to wear.

“Watches tell the world a bit about who you are, and if you’re lucky, they can connect you to the people who matter most.” – Matt Hranek

At LWR, this philosophy drives everything we do. We believe that a well-kept watch tells a better story, and our commitment to quality materials, innovative design, and lasting durability reflects that belief.

Our mission is simple...

"To help watch lovers safeguard and showcase their timepieces with style and purpose.” - Quam – Founder of Luxury Watch Roll (LWR) & ASTRAL Watches

Expanding Beyond Storage

The Birth of ASTRAL Watches

Our journey in watch craftsmanship didn’t stop at storage. With years of expertise in understanding the needs of watch collectors, LWR has expanded into creating timepieces.

ASTRAL Watches embodies our passion for heritage, innovation, and modern craftsmanship, offering luxury timepieces that merge classic aesthetics with cutting-edge technology.

CHECK ASTRAL WATCHES OUT

FREQUENTLY ASKED QUESTIONS

FAQ's

What materials are your watch rolls made from?

Our watch rolls are crafted from the finest quality leather and other premium materials, ensuring both durability and luxury. Each piece is designed to age beautifully while offering superior protection.

How many watches can a roll hold?

Our standard watch rolls are designed to hold 3, 4, or 6 watches evem up to 10, depending on your preference. We also offer custom options for special needs.

Can I personalize my watch roll?

Absolutely! We offer customization options such as monogramming and engraving your names to create a unique piece tailored to your personal style.

What makes your watch rolls different from others?

Our watch rolls stand out for their combination of premium materials, superior craftsmanship, and elegant designs. Each piece is crafted with care to ensure your watches are not only well-protected but showcased with sophistication.

How do I care for my watch roll?

To maintain the quality of the leather, clean it with a soft, damp cloth and apply a leather conditioner occasionally. Avoid exposure to direct sunlight and moisture

Let customers speak for us

from 154 reviews

Pecan Brown x Brown - 6 Slot

Ayoola Awosemusi
Pecan Brown x Brown - 6 Slot

Properly done love it

Hakeem Aromire
Name Personalization
Exactly what I ordered

I’m very pleased with what I received I must say. I’ve had funny experiences on some products but this is very different for sure. Thank you.

Victoria Akiojano
Name Personalization
Quality

Great quality product! I’ll definitely purchase another one in the near future.

Dongjap Tapgun
Name Personalization

I haven’t gotten my orders yet so no reviews

Chiugo Nwaogu
Pastel Pink x Blue - 3 Slot
Satisfied

Loved it

Teyei Pam
Pecan Brown x Brown -3 Slot
Perfect

You delivered on the quality. Keep it up

Queen Banigo
Name Personalization

I liked the packaging, the leather. Written name was cleans and everything was top notch. Thank you

Jane Obichukwu
Name Personalization

I’m so impressed at the packaging,high quality,rich exterior and service. The perfect gift indeed👌i couldn’t be more impressed.

Nodi Stephanie
Pecan Brown x Brown -3 Slot

Pecan Brown x Brown - 6 Slot

Osi E
Pecan Brown x Brown - 6 Slot

Swift delivery and amazing quality

Ebie chiamaka
Name Personalization

Raven Black x Orange - 3 Slot

Umoh Umoh
Raven Black x Orange - 3 Slot

I love it, very nice. Can’t wait to use it

Okwara Anthony
Voyageur Duffle
Beautiful & great craftsmanship!

Well made, sturdy, and was very happy I purchased this. A beautiful piece; well crafted, and heavier than I thought. I bought as a special gift for my Dad. He was thrilled & loved it!

Sandra
Watch Stand x Valet Tray
Outstanding and No Complaints

I absolutely like my purchase of this watch stand and valet tray for my watches and accessories and other things that I can stored inside such as my wallet, keys, pocket knife, loose change and etc.

Afolabi
Watch Stand x Valet Tray